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Development strategy

Our development strategy

Securing future viability through value-based growth

Vivonio attaches great importance to responsibility and sustainability in all areas of our company. Our common goal is to achieve sustainable growth through joint commitment and value-oriented action that creates real added value and secures our future viability.

Value-driven growth

Positioning as a strong group

Quality: “The Fine Furniture Group”

Production skills Mid/Premium

Excellent implementation
of customer requests

Benefit units instead of business units

Synergies in
procurement / product / sales / marketing / HR

Corporate responsibility

State-of-the-art production facilities

Industry pioneer in ESG topics

Leading furniture group B2B2C

Development strategy

Leadership & Values
  • Values-based company
  • Honest cooperation
  • Courage & clear communication
Brand strategy
  • Positioning as a group/brand
  • Optimization of product portfolio Company
  • Price-quality calibration
Market/brand growth
  • Diversification of customers
  • Development of new sales potential
  • Expansion of business activities
B2B2C & Operative efficiency
  • Customer-oriented organization B2B2C
  • Realization of group synergies
  • Cost optimization for BUs
Sustainability & people
  • Sustainability and ESG brand
  • Sustainable production
  • Attracting & retaining talent

Strategy for development

Sustainable growth through values, leadership and shared commitment

Our corporate strategy is based on clear positioning, strong leadership and shared values. Together with our employees, we create a culture that promotes innovation and commitment. Our values guide us in ensuring future-proof and sustainable growth.